CÁC YẾU TỐ TÁC ĐỘNG ĐẾN ĐỒNG SÁNG TẠO GIÁ TRỊ GIỮA DU KHÁCH VÀ CỘNG ĐỒNG ĐỊA PHƯƠNG ĐỐI VỚI SẢN PHẨM DU LỊCH NÔNG THÔN TẠI ĐỒNG BẰNG SÔNG CỬU LONG
DOI:
https://doi.org/10.59775/1859-3968.327Từ khóa:
Du khách, du lịch nông thôn, đồng sáng tạo giá trị.Tóm tắt
Nghiên cứu phân tích và đánh giá sự tác động của các yếu tố tác động đến đồng sáng tạo giá trị giữa du khách và cộng đồng cư dân địa phương trong các sản phẩm du lịch nông thôn. Nghiên cứu thực hiện khảo sát trực tiếp bằng phiếu khảo sát đối với 280 cư dân đang sinh sống và tham gia phục vụ tại các điểm du lịch thuộc địa bàn tỉnh Bến Tre, Tiền Giang, và An Giang trong 3 tháng đầu năm 2025 theo phương pháp chọn mẫu thuận tiện, với công cụ hỗ trợ xử lý số liệu SPSS 20.0. Kết quả nghiên cứu đã cho thấy rằng, yếu tố về Sự tương tác có tác động mạnh nhất đến Đồng sáng tạo giá trị giữa du khách và cộng đồng cư dân địa phương. Từ kết quả nghiên cứu những hàm ý chính sách được đề xuất nhằm nâng cao Đồng sáng tạo giá trị giữa du khách và cộng đồng cư dân địa phương trong các sản phẩm du lịch nông thôn góp phần phát triển du lịch tại địa phương.
Tài liệu tham khảo
Bimonte S. & Punzo L. F. (2016). Tourist development and host–guest interaction: An economic exchange theory. Annals of Tourism Research, 58, 128-139.
Ju Y. (2022). Complexity analysis about formation mechanism of residents’ value co- creation behavior in tourism communities: Based on the social embeddedness perspective. Journal of Hospitality and Tourism Management, 53, 100-109.
Chen Y., Cottam E. & Lin Z. (2020). The effect of resident-tourist value co-creation on residents’ well-being. Journal of Hospitality and Tourism Management, 44, 30-37.
Chua B. L., Al-Ansi A., Han H., Loureiro S. M. C. & Guerreiro J. (2022). An examination of the influence of emotional solidarity on value cocreation with international Muslim travelers. Journal of Travel Research, 61(7), 1573-1598.
Tu H. W., Chen Y., & Jiang Z. M. (2024). The impact of residents’ value co-creation behavior on tourists’ citizenship behavior: The mediating effect of tourists’ gratitude and the moderating effect of trait cynicism, Nankai Business Review, 27(5), 71-81.
Ranjan K. R. & Read S. (2016). Value co-creation: Concept and measurement. Journal of the Academy of Marketing Science, 44(3), 290-315.
Li X. & Petrick J. F. (2008). Tourism marketing in an era of paradigm shift. Journal of Travel Research, 46(3), 235-244.
Lin Z., Chen Y., & Filieri R. (2017). Resident-tourist value co-creation: The role of residents’ perceived tourism impacts and life satisfaction. Tourism Management, 61, 436-442.
Van Kleef G. A. & Cˆot´ e S. (2022). The social effects of emotions. Annual Review of Psychology, 73, 629-658.
Ahmad N., Youjin L. & Hdia M. (2022). The role of innovation and tourism in sustainability: Why is environment-friendly tourism necessary for entrepreneurship? Journal of Cleaner Production, 379, 134799.
Shi H., Li X., Zhang H., Liu X., Li T. & Zhong Z. (2020). Global difference in the relationships between tourism, economic growth, CO2 emissions, and primary energy consumption. Current Issues in Tourism, 23(9), 1122-1137.
Cropanzano R., & Mitchell M. S. (2005). Social exchange theory: An interdisciplinary review. Journal of Management, 31(6), 874-900.
Wieseke J., Alavi S. & Habel J. (2014). Willing to pay more, eager to pay less: The role of customer loyalty in price negotiations. Journal of Marketing, 78(6), 17-37
Liu, Y., Chiang, J., & Ko, P. (2023). The benefits of tourism for rural community development, Humanities & Social Sciences Communications, 10(1), 137.
Su M., Wall G., Wang Y. & Jin M. (2019). Livelihood sustainability in a rural tourism destination - Hetu Town, Anhui Province, China. Tourism Management, 71, 272-281.
Kosanovi´ c S., Glaˇ zar T., Stamenkovi´ c M., Foli´ c B. & Fikfak A. (2018). About socio- cultural sustainability and resilience.. In A, Fikfak, S, Kosanovi´ c, M, Konjar, & E, Anguillari (Eds,), Sustainability and resilience: Socio-spatial perspective, 89-102.
Mwesiumo D., Halfdanarson J. & Shlopak M. (2022). Navigating the early stages of a large sustainability-oriented rural tourism development project: Lessons from Træna, Norway. Tourism Management, 89, 104456.
Magno F. & Dossena G. (2020). Pride of being part of a host community? Medium-Term effects of mega-events on citizen quality of life: The case of the world expo 2015 in milan. Journal of Destination Marketing & Management, 15, 100410.
Tracy J. L., Mercadante E. & Hohm I. (2023). Pride: The emotional foundation of social rank attainment. Annual Review of Psychology, 74, 519-545.
Wubben M. J. J., De Cremer D. & van Dijk E. (2012). Is pride a prosocial emotion? Interpersonal effects of authentic and hubristic pride. Cognition & Emotion, 26(6), 1084-1097.
Bow V. & Buys L. (2003). Sense of community and place attachment: the natural environment plays a vital role in developing a sense of community. In Proceedings of social change in the 21st century conference, 1-18.
Scannell L. & Gifford R. (2010). Defining place attachment: A tripartite organizing framework. Journal of Environmental Psychology, 30(1), 1-10.
Qiu H., Wang X., Wu M. Y., Wei W., Morrison A. M. & Kelly C. (2023). The effect of destination source credibility on tourist environmentally responsible behavior: An application of stimulus-organism-response theory. Journal of Sustainable Tourism, 31 (8), 1797-1817.
Wang J., Lan H. & Chen J. (2024). Defend and remould–residents’ place identity construction in traditional villages in the rural tourism context: A case study of cuandixia village, Beijing. Tourism Critiques, 5(1), 21-43.
Niu H. & Chen M. (2022). Exploring the co-creation value of residents to tourists from the perspective of place attachment and economic benefits, Frontiers in Psychology, 13.
Sokmen S. & Yolal M. (2022). Tourist-to-tourist interaction (TTI): A social distance perspective. Routledge Handbook of Social Psychology of Tourism.
Lin H., Zhang M., Gursoy D. & Fu X. (2019). Impact of tourist-to-tourist interaction on tourism experience: The mediating role of cohesion and intimacy. Annals of Tourism Research, 76, 153-167.
Shonk D. J. & Chelladurai P. (2008). Service quality, satisfaction, and intent to return in event sport tourism. Journal of Sport Management, 22(5), 587-602.
Tu H. & Ma J. (2022). Does positive contact between residents and tourists stimulate tourists’ environmentally responsible behavior? The role of gratitude and boundary conditions. Journal of Travel Research, 61(8), 1774-1790.
Shaw G., Bailey A. & Williams A. (2011). Aspects of service-dominant logic and its implications for tourism management: Examples from the hotel industry. Tourism Management, 32(2), 207-214.
Joo D., Cho H., Woosnam K. M. & Suess C. (2023). Re-theorizing social emotions in tourism: Applying the theory of interaction ritual in tourism research, Journal of Sustainable Tourism, 31(2), 367-382.
Torres E. N. (2016). Guest interactions and the formation of memorable experiences: An ethnography. International Journal of Contemporary Hospitality Management, 28(10), 2132-2155.
Gursoy D. & Rutherford D. G. (2004). Host attitudes toward tourism: An improved structural model. Annals of Tourism Research, 31(3), 495-516.
Nunkoo R.. & So K. K. F. (2016). Residents' support for tourism: Testing alternative structural models. Journal of Travel Research, 55(7), 847-861.
Tracy J. L. & Robins, R, W. (2007). The psychological structure of pride: A tale of two facets, Journal of Personality and Social Psychology, 92(3), 506-525.
Strzelecka M., Boley B. B. & Woosnam K. M. (2017). Place attachment and empowerment: Do residents need to be attached to be empowered? Annals of Tourism Research, 66, 61-73.
Hair J. F., Black W. C., Babin B. J. & Anderson R. E. (2009). Multivariate data analysis (7th ed,). Upper Saddle River, NJ: Pearson Prentice Hall.
Cristobal E., Flavian C. & Guinalíu M. (2007). Perceived E-Service quality (PeSQ) measurement validation and effects on consumer satisfaction and Website loyalty. Managing Service Quality: An International Journal, 17(3), 317-340.
Chen H., Yang Y., Yang N., Li G. & Wang X, F. (2024). Positive effects of leader gratitude expression on employee self-development behaviors: The mediating role of work engagement. Current Psychology, 43(12), 10998-11012.
Zhu Y., Long L. & Liu W. (2023). Can leader gratitude expression improve employee followership behavior? The role of emotional expression authenticity. Acta Psychologica Sinica, 55(7), 1160-1175.
Gong T., Park J. & Hyun H. (2020). Customer response toward employees’ emotional labor in service industry settings, Journal of Retailing and Consumer Services, 52, Article 101899.
Butler G., Szili G. & Huang H. (2022). Cultural heritage tourism development in panyu district, Guangzhou: Community perspectives on pride and preservation, and concerns for the future. Journal of Heritage Tourism, 17(1), 56-73.
Tải xuống
Đã Xuất bản
Cách trích dẫn
Số
Chuyên mục
Giấy phép
Bản quyền (c) 2025 Tạp chí Khoa học và Công nghệ Trường Đại học Hùng Vương
Tác phẩm này được cấp phép theo Giấy phép quốc tế Creative Commons Attribution-NonCommercial-NoDeri Phái sinh 4.0 .




