FINANCIAL SUSTAINABILITY IN COMMUNITY TOURISM DEVELOPMENT - AN EMPIRICAL INVESTIGATION IN THE NORTHWEST REGION OF VIETNAM
DOI:
https://doi.org/10.59775/1859-3968.223Từ khóa:
Financial sustainability, community tourism, Northwest region.Tóm tắt
The study aims to identify factors affecting financial sustainability in community tourism development in the Northwest region. Survey data were collected from 135 tourism business households and individuals with direct and indirect income from tourism activities in the community tourism village in the Northwest region. Findings from the structure equation model (SEM) using the AMOSS 20 software indicated that climate change, holidaymaker market, infrastructure and policy have a positive impact on financial sustainability in the development of community tourism in the Northwest region. The holidaymaker market has the greatest impact, followed by climate change, infrastructure, and finally policy. Based on the research results, some recommendations are proposed to maintain sustainable finance for people/organizations that are directly or indirectly involved in tourism business activities in the process of community tourism development.
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